Historic Cinema In Her Hometown and The Importance Of Local Theaters
“I don’t want to be that person who lives in a town and says, ‘I used to remember when that was a movie theater,’ ” Arianna Bocco tells Deadline as the IFC Films president and New Jersey native formally joins Bradley Lab — a subsidiary of theater developer/manager Cinema Lab.
The group is planning to reopen The Bradley, a Monmouth, NJ, theater that dates from 1915 and a project Bocco brought them. “It’s one of the last one-room theaters in the state and the thought of it going by the wayside and becoming something else pained me,” she said.
The original vaudeville theater at Bradley Beach was first called The Palace before being renamed The Beach and then The Showroom. It will reopen late this year with three high-tech auditoriums showing studio films, independent releases, curated series and director Q&As. It will offer free screenings for families with special needs children, and serve as a venue for local events and fundraisers.
The idea is “to create a community focused, technology-first moviegoing experience,” Cinema Lab said, one that’s closely tied to the town and caters to both year-around residents and a large summer population.
“When you think about the marketplace, it’s clear that audiences have a lot of options and you have to fight more for their attention and make it more interesting for them to to leave their homes,” Bocco said.
She calls cinemagoing an irreplaceable social experience but thinks its future requires more direct relationships with audiences, “looking at it as more of a gathering space,” as well as choice.
“If we want to do a retrospective, that’s great. But we can also play Spider-Man,” she said. “Arthouse people love to see commercial movies as well … [it’s about] giving people what they want.”
Bocco, a native of Freehold, NJ and now a Bradley Beach resident, said her local theater was formative to her love of the movies and eventual career, which includes a decade overseeing acquisitions for IFC Films and IFC Midnight before being named president. She previously ran the independent feature packaging division at Gersh and worked as SVP Acquisitions at Miramax Films and VP Acquisitions and Co-Production at New Line Cinema and Fine Line Features.
She said she approached local officials when the closed theater was put up for sale and eventually connected with Cinema Lab. The company opened The Village at SOPAC, in Orange County NJ, in July.
On Black History, Literature, Cinema, and Theater
Two upcoming virtual events will focus on Black history, literature, cinema, and theater as Black History Month winds to a close.
The Hampton Library in Bridgehampton will welcome Tyrone L. Robinson, a Broadway, film, and television actor, over Zoom on Wednesday night at 7 as he performs spirituals, hymns, and speeches that weave a historical narrative through the African-American experience. History, literature, and theater will all come together in a multimedia show, the library said. Registration and a link are at myhamptonlibrary.org.
Wil Haygood will be BookHampton's virtual guest on Saturday to speak about Black cinema and how Black Americans have been portrayed in movies in a 7 p.m. conversation with April Dobbins. Mr. Haygood is the author of "Colorization: One Hundred Years of Black Films in a White World," as well as "Tigerland," which was a finalist for the Dayton Literary Peace Prize, "Showdown," a finalist for an NAACP Image Award, "In Black and White," and "The Butler," which was made into a film directed by Lee Daniels. Ms. Dobbins is the programming director of the Coral Gables Art Cinema in Florida. Registration for the East Hampton bookstore's events can be done via its website, bookhampton.com.
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Babcock Theater staff in Billings hopeful for grant to fund repairs
taff at Art House Cinema and Pub are hopeful they will be selected for a Montana Historic Preservation Grant to maintain the front entrance and marquee at the historic Babcock Theater in downtown Billings, so the venue can remain functional for years to come.
"We don't even know if we're approved yet, but it is fun to see the community so excited about what we're doing," said Matt Blakeslee, founder and executive director of Art House Cinema.
Since Art House Cinema and Pub took over operations of the Babcock Theater in 2018, the marquee has been lit up five nights a week on average with feature film presentations. A public meeting- required for the grant application- was held Tuesday at the theater to inform people about what might be in the cards for construction.
"It went away from that for a while, but it's back to being a movie theater and it's great to see that film is still being vital in our downtown," said Billings resident Sam Merrick, who attended the meeting.
Blakeslee said the grant would help foot the bill for about $300,000 worth of improvements. The most costly and labor-intensive repair is in the basement vault underneath the Second Avenue North sidewalk. The steel beams that support the sidewalk need replacing, but that leaves opportunity to preserve, and in some spots, add back, the Luxfer glass tiles embedded in the sidewalk, which are meant to let light into the basement from above.
"The history of the building shows that they actually used to be around the entire building. Then slowly, as they have addressed sidewalk needs, they've kind of pulled them out. So we'd love to bring those back, because they are just beautiful and unique to that specific location," Blakeslee said.
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